4 Advantages of Gift Cards

A great way to acquire new customers while retaining the loyal ones is to set up a gift card program. The many benefits of the gift card are often overlooked by merchants. For retail stores and special-service businesses, such as bookstores and day spas, gift cards are extremely effective marketing tools that can be displayed at the cash register or front desk for easy access. Below, find more benefits of gift cards.

1. Attract New Customers

Gift cards are usually effective at a business accepting credit cards for products or services that most people want or need – at an electronics store, for example, which carries items that many customers wouldn’t normally buy. Gift cards encourage people who might not otherwise visit your business to take a look around and likely return to make additional purchases.

2. Increase Brand Awareness

When your gift card is designed to match your company logo and brand, it essentially works as a marketing tool in the customer’s pocket. As people purchase more gift cards to give to their friends on birthdays and holidays, your brand continues to be dispersed among new customers.

3. Improve Sales

Although gift cards are often set to a specific amount, many customers will end up spending more. The gift card encourages customers to enter the store and browse products. Once they’ve started shopping, it is likely that they’ll end up finding a product that costs slightly more than the gift card’s value. Paying only a fraction of the price is still better than paying in full, and your customer will leave satisfied.

4. Reduce Fraud

The use of an electronic gift card allows for partial redemption, leaving the rest of the balance stored on the gift card and eliminating cash backs. You can also use gift cards for store credit, eliminating fraud that occurs when customers try to make expired returns for cash. Issuing gift cards in place of cash encourages more sales.

The gift card option is a merchant processing service that you shouldn’t pass up. Learn more about how you can start a small business gift card program today!

Warm Regards

Barry Wong | Marketing

T:00852 35908239| F:00852 65593828 | E: sales01@fortunecardtech.com U:http://www.fortunecardtech.com

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Fortune Card-Tech Ltd

Rm 1901, Wealth Commercial Centre, 48 Kwong Wa Street,MongKok, Hong Kong

GIFT CARDS SULOTIONS | PLASTIC CARDS MANUFACTURER

FORTUNE CARD-TECH LTD. has been developing plastic cards since 1999 and has thus acquired an extensive expertise in manufacturing and printing, we think our top-of-the-line plastic card is a natural for your gift cards catalog. We can private label it for in any quantity.

Our keen knowledge of the plastic cards manufacture and printing industry has helped us develop solutions that answer the needs of today’s clients. These solutions allow you to:

•      Increase productivity
•      Reduce operating costs
•      Increase customer satisfaction

However, we’d like show you samples while you still can include them in your upcoming catalog. We invite you to visit our www.fortunecardtech.com. And this is an exciting opportunity.

Thank you for the interest you have shown in FORTUNE CARD-TECH LTD..

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Warm Regards

Barry Wong | Marketing

T:00852 35908239| F:00852 65593828 | E: sales01@fortunecardtech.com U:http://www.fortunecardtech.com

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Fortune Card-Tech Ltd

Rm 1901, Wealth Commercial Centre, 48 Kwong Wa Street,MongKok, Hong Kong

Why You Should Make the Switch to Plastic Cards

Whether you’re just starting your business or you’re a seasoned veteran, you’ve probably looked into or handed out business cards. And most likely it’s been paper or maybe a paper laminated card. What you may not have considered are the advantages of using PVC plastic cards to promote your business.

In this week’s post, I’ll discuss the advantages of printing on plastic—durability and creative flexibility—and I’ll share how to pick the right plastic card printer for you and your business. So before you place your next order for those generic paper business cards, read on.

Plastic Cards Offer Longevity

Business cards are a dime a dozen on the internet these days. OK, maybe 500 for $12, but you understand my point: You get what you pay for. And when you hand out a paper business card, there’s a good chance it will get stuffed in a pocket or wallet, never to be seen again.

A PVC card, on the other hand, is more durable and won’t end up crumpled, ripped and thrown away. That’s not where you want your company to be! You want to have a card that potential customers will remember you by, not just a piece of paper that might get thrown in a binder, or worse yet, the trash.

Plastic Cards Offer Creativity

PVC plastic cards can offer many more creative options versus the traditional paper card you see in the photo above. Clear cards are possible and can make a good first impression—you want to be noticed! Embossing, while possible but difficult on paper, is an easy way to make your business logo stand out on a plastic card.

Also difficult on paper but easier on plastic is the additional of foil or metallic accents. Paper prints don’t typically have access to silk screening or litho printing in-house and have to send out cards elsewhere for these special requests. Plastic card printers can handle those orders in-house, which also translates into getting your cards faster.

Tips for Selecting the Right Plastic Card Printer

When you’re ready to the make the switch to plastic cards over paper, remember to do your homework first:

• Quality. Request samples from potential card suppliers. Not everyone will do that, and if they don’t, it’s probably a red flag.

• Reputation. Look for unsolicited customer reviews online. If they’re overwhelmingly positive, you’ll most likely have a good experience, too.

• Responsiveness. If someone from the company doesn’t get back to within a reasonable amount of time, then they probably won’t have a sense of urgency about your order either.

• Pricing. This isn’t at the top of the list for a reason: Quality is worth a little extra. But, of course, price does matter. Make your decision based on quality first, price second.


Barry Wong
Fortune Card-Tech Ltd.
www.fortunecardtech.com www.hkcardsfactory.com
sales01@fortunecardtech.com
Skybe:barry.wong21
Tel: 852-6559 3828 
Fax: 852-8148 7833 

WHAT’S THE DIFFERENCE BETWEEN FOIL STAMPING AND EMBOSSING ON PLASTIC CARDS?

We’ve all been there. You search online for a product and land on one website that looks fresh, modern and professional, and another that looks like it’s from 1991. If you’re like me, you’re drawn to the fresh, modern and professional website and will most likely dismiss the other company. Just like websites, a gift card, membership card, business card or loyalty card can have the same effect on a consumer. What are some ways you can convey that fresh, modern and professional look with plastic card printing? Foil stamping and embossing are two options that can add to the perceived value.

Embossed Plastic Cards

The most common embossed plastic card is the credit card. Your name, account number and expiration date are all typically embossed (raised print) on the card. A credit card is something you guard, you don’t want to lose and in the early days was a status symbol. Think American Express Gold Card. Due to this fact, consumers have a perceived value associated with credit cards and embossed cards.

Embossing can be used on other plastic cards, and you will commonly find it on membership cards, loyalty cards or promotional cards like those received in direct mail pieces from credit card companies, auto dealers and even AARP.

As a process, embossing plastic cards is the slowest process in plastic card printing and can add cost to a project. This is something to consider when ordering you plastic cards—does the perceived value outweigh the additional cost and processing time?

Foil Stamped Cards

Foil stamping is a great way to draw attention to your gift card, membership or loyalty card. Using a hot temperature process and metallic film, foil stamping produces a “shiny” design on your card. This is a great way to draw attention to your logo or add a creative, eye-catching design to your plastic card in a variety of colors. The foil stamp can be applied on a frosted or gloss-finish card.

One thing to take into consideration with this process is that over time and excessive use, the foil stamping can rub off. Options to extend the life of the foil stamping include integrating the use of a foil substrate or a lamination process.

Barry Wong
Fortune Card-Tech Ltd.
www.fortunecardtech.com

www.hkcardsfactory.com

sales01@fortunecardtech.com
Skybe:barry.wong21
Tel: 852-6559 3828
Fax: 852-8148 7833 

What’s the Difference Between Foil Stamping and Embossing on Plastic Cards?

We’ve all been there. You search online for a product and land on one website that looks fresh, modern and professional, and another that looks like it’s from 1991. If you’re like me, you’re drawn to the fresh, modern and professional website and will most likely dismiss the other company. Just like websites, a gift card, membership card, business card or loyalty card can have the same effect on a consumer. What are some ways you can convey that fresh, modern and professional look with plastic card printing? Foil stamping and embossing are two options that can add to the perceived value.

Embossed Plastic Cards

The most common embossed plastic card is the credit card. Your name, account number and expiration date are all typically embossed (raised print) on the card. A credit card is something you guard, you don’t want to lose and in the early days was a status symbol. Think American Express Gold Card. Due to this fact, consumers have a perceived value associated with credit cards and embossed cards.

Embossing can be used on other plastic cards, and you will commonly find it on membership cards, loyalty cards or promotional cards like those received in direct mail pieces from credit card companies, auto dealers and even AARP.

As a process, embossing plastic cards is the slowest process in plastic card printing and can add cost to a project. This is something to consider when ordering you plastic cards—does the perceived value outweigh the additional cost and processing time?

Foil Stamped Cards

Foil stamping is a great way to draw attention to your gift card, membership or loyalty card. Using a hot temperature process and metallic film, foil stamping produces a “shiny” design on your card. This is a great way to draw attention to your logo or add a creative, eye-catching design to your plastic card in a variety of colors. The foil stamp can be applied on a frosted or gloss-finish card.

One thing to take into consideration with this process is that over time and excessive use, the foil stamping can rub off. Options to extend the life of the foil stamping include integrating the use of a foil substrate or a lamination process.

We’d like to hear from you, do you feel embossing or foil stamping add to the perceived value of plastic cards?